Thursday, October 11, 2012
Taylor Swift and Keds have announced a three-year partnership, and they are set to launch a pair of red limited-edition Champion sneakers in conjunction with the release of Taylor’s brand-new album, “Red,” on October 22. How … sneaky?
The Champion is one of the brand’s most iconic sneaker styles, and Taylor’s will be available on keds.com, taylorswift.com, nordstrom.com and journeys.com, for $50.
“I’ve been a fan of Keds for years, because they have two of my favorite elements of great style — they’re classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm. When I got older, I started wearing them again. There’s something cool about shoes that you can grow up with,” Swift told WWD. “I think they add something casual and cool to your look, and the new colors and patterns are so eclectic. I love pairing them with vintage looks.”