Monday, November 19, 2012
Leave it up to skirt wearing Marc Jacobs to catch people’s attention!
His latest ad, for Marc Jacobs sunglasses, shows a man who appears to be masturbating in a public park. Marc Jacobs International released the video via Twitter with the caption, “Hey you! Don’t be shady.” Filmed from behind, the guy in the promo appears to be pleasuring himself, but upon closer inspection he is simply polishing a pair of shades on his flannel shirt.
The “lens polisher” is Andrew Weyer, a real Marc Jacobs employee from the designer’s SoHo store.
While some were amused by the cheeky shots, others felt it was an inappropriate attempt to garner press for the product. “A NEW low in advertising - didn’t think THAT was possible,” wrote one commenter. “For $300, they better j**k me off,” wrote another in reference to the sunglass price.
This is one way to get people talking!