Tuesday, June 19, 2012
In fashion, high risk equals high reward in today’s market but Adidas learned the hard way that there are exceptions to the rule.
Only hours after Adidas stood behind the controversial design behind Jeremy Scott’s JS Roundhouse Mids (see photo), the shoe company announced that the sneakers will be pulled from production and won’t hit stores this August as originally planned.
The decision came in the midst of outcries claiming the shoes’ chief accessories, ankle shackles, are reminiscent of slavery.
“Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback,” the company said in a statement. “We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”
It’s obvious Adidas didn’t mean any harm with their pricey new footwear ($350/pair), but when a design crosses into the gray territory and causes this much of an outrage, the best bet is to start from scratch.